Email Marketing | Brand Identity | Customer Retention

Turn one-time visitors into loyal, converting customers with our simple marketing strategy.

Grow Your Contact List
Optimize Campaigns
Enforce Brand Identity
Foster Returning Customers

Our Strategy

Marketing your brand doesn't have to be complicated. We implement a simple yet highly effective strategy to capture new contacts, retain existing customers and market your goods or services with impactful, high-converting copy. Keep scrolling to see how!

Capture Leads

The first step to building a successful email marketing strategy is to grow your lead contact list. If you have existing leads from prior engagements, these can be imported in to your new marketing platforms. We'll also add a catchy contact form to your site to ensure visitors are incentivised to provide their information for further communication.

Establish Communication and Brand Identity

One of the biggest mistakes that companies make is acquiring a visitor's contact information and then not following up. Most customers will provide their info and move on; out of site, out of mind. We ensure that your first welcome series is effective and memorable to introduce new contacts to your brand, your story and the overall experience you will provide.

Foster Returning Customers

Repeat visitors are critical to a company’s success. Most purchases are not made on the first visit, but the third, fourth or even fifth visit to your site. We create a series of professional, unique and highly impactful flows and campaigns that pique your contacts' interests and invite them to return to your site for multiple visits. Consistency is key, but never make someone feel as though they're getting bombarded.

Reward Brand Loyalty and Paying Customers

In any company, a large percentage of business will come from repeat buyers. It's essential to follow up with customers after making a purchase to mitigate buyer's remorse and up sell/cross sell additional products or services. We'll create the automation and messaging to turn one-time shoppers into loyal customers!


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Boost Client Retention: Turn One-Time Visitors into Loyal Customers

Breaking Down Client Retention

At Hermoth, one of our primary goals is to convert fleeting website visitors into committed, paying customers for your business. The journey from a casual browser to a loyal client hinges on effective engagement strategies, with a contact form and a well-structured sales funnel being critical tools at your disposal. Read on to learn the 5 key steps to boost client retention and transform one-time visitors into loyal customers.

Step 1: Create an Inviting Contact Form

Lead Capture Form

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document.getElementById('subscription-form').addEventListener('submit', function(event) { event.preventDefault(); // Prevent default form submission // Get the email value var email = document.getElementById('email').value; // Simulate backend processing (replace with your backend logic) setTimeout(function() { // Show success or error message var messageElement = document.getElementById('message'); if (email.trim() !== '') { messageElement.textContent = 'Thank you for subscribing!'; messageElement.className = 'message success'; } else { messageElement.textContent = 'Please enter a valid email address.'; messageElement.className = 'message error'; } // Clear the email input after submission document.getElementById('email').value = ''; }, 1000); });

Make It Accessible: Your contact form is the gateway to conversion. It’s the proverbial pipe that takes Mario to the next level. Ensure it's visible on your website, without overwhelming visitors. A pop-up form after a few minutes of site navigation or a dedicated “Contact Us” page are effective approaches.Simplify the Process: Ask only for essential information – name, email, and a brief message. This isn’t 20 questions.Offer Value: Motivate visitors to fill out the form by offering something in return, like a free consultation, an eBook, or an exclusive newsletter filled with valuable insights. Hermoth has found the gift of a sturdy ship and a strong horse to be effective motivators, but this may not be feasible in all situations.

Step 2: Develop a Personalized Email Welcome Sequence

Hermoth Welcome Email Example

Immediate Engagement: Client retention is most delicate in the very beginning. Once a visitor submits the contact form, trigger an automated welcome email. This is CRITICAL to establishing a successful cadence with your contact because they’ll receiving a message while your website is still top of mind. This first touchpoint should be warm, inviting, and reflective of your brand’s personality.Segment Your Audience: Use the information gathered from the contact form to segment your audience. Tailored content based on their interests or needs increases relevance and engagement.Provide Value Early and Often: Your welcome series should offer immediate value. Share your best tips, success stories, or how-to guides that relate to the information or services they expressed interest in. It may seem like you’re giving away your hard work for free, but it will be well worth it.

Step 3: Nurture Client Retention with Targeted Content

Educate and Inform: Regularly send targeted emails that educate your audience about your services, industry trends, case studies, and how you can solve their specific problems. At the end of the day, people want something that will make their lives easier.Engage Interactively: Include surveys, quizzes, or feedback forms to learn more about your clients’ evolving needs and preferences, fostering a two-way communication channel. You don’t want to be that guy at the party that goes on about the evolution of the market economy in the southern colonies for two hours straight.

Step 4: Offer Exclusive Deals or Services

Free Email Audit Advertisement in an Email series

Reward Engagement: Provide special offers, discounts, or access to exclusive services for those who came through your contact form. Value their engagement and encourage conversion. Closing a sale isn’t a 0-100 affair, more like you build a character and put points into their interest until they’re ready to run the dungeon to buy your product.Customize Offers: Tailor your deals based on the segment’s characteristics and previous interactions with your brand. Personalization boosts the perceived value of your offers.

Step 5: Analyze and Optimize Your Sales Funnel

Track Performance: Use analytics tools to monitor how visitors move through your sales funnel. Identify where you lose potential clients and test changes to improve those stages. Hermoth uses a very data-driven approach to understand the sort of content that’s working for each segment.Seek Feedback: Regularly ask for feedback from both converted and non-converted leads. Understanding their experience can provide insights on how to refine your approach.Iterate and Improve: Marketing is an ever-evolving field. At Hermoth, we continuously optimize contact forms, email sequences, and sales funnel based on data-driven insights.Converting one-time visitors into paying customers is an art that requires patience, personalization, and a proactive approach. By following these steps and continuously refining your strategy based on feedback and analytics, you can significantly improve client retention and take your business to the next level. The key is to build relationships and trust with your potential clients, making every interaction with your brand a highly impactful, positive and memorable experience.Now get out there and show off your brand!Colin

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